Editorial strategy
- Content and channel audit
- Audience definition
- Editorial territory and promise
- Content architecture
- Publishing calendar
MEDIA SPEAKR is a video and podcast production agency in Paris. We define your editorial strategy, create distinctive formats and produce corporate podcasts and videos that make complex expertise clear, engaging and useful.
We work where substance meets form: shaping a message, creating a compelling format and producing it to the highest standard.
Editorial strategy is not about filling a calendar. It determines what needs to be said, to whom, in what form and at what pace.

Existing content, communications, channels, competitors and brand signals.
Clients, prospects, employees, partners, candidates, media or the general public.
Relevant topics, distinctive angles, areas to avoid and recurring formats to create.
The tangible value each piece of content brings to those who read, hear or watch it.
Podcasts, videos, reports, newsletters, social clips, internal content or events.
Cadence, priorities, key moments and adaptations for sustainable production over time.
A clear framework, continuous editorial oversight and a team tailored to every production.
Objectives, audiences, messages and constraints.
Format, editorial line, tone, segments and pace.
Preparation, recording, filming and editing.
Long-form versions, extracts and clips in 16:9, 9:16, 4:5 or 1:1 formats, delivered ready to publish.
Performance analysis and optimisation.
Our world in 10 seconds.
A selection of productions designed to make demanding subjects accessible and give distinctive voices the space to be heard.
Voice, writing and sound design in service of branded content.

MEDIA SPEAKR was founded by journalist and editorial director Philippe Guespin.
For more than twenty years, he has worked at the forefront of changes in media and information consumption. His career includes Radio France, BFM, RFI, RFM and Europe 1. He developed Sipa Press’s video newswire and founded PitchMyNews, a social media outlet for millennials.
MEDIA SPEAKR creates projects for media organisations and businesses, from strategy through to production. Together, we define the subject, audience and context before selecting the right narrative and format.
For each project, MEDIA SPEAKR brings together the right combination of journalists, writers, directors, camera operators, art directors, editors and sound engineers.
Healthcare · Media · Industry · Technology · Banking & finance · Consumer goods
An editorial challenge, a complex subject, a series to create or a production to launch.